Punicana, founded by Evren Doğançay, blends traditional handmade fabrics with contemporary designs. The brand takes its name from the scientific term for pomegranate, symbolizing fortune and acceptance in Turkish culture. Evren incorporates two exquisite fabrics, Ikat and Kutnu, known for their rich colors and luxurious feel. These fabrics, traditionally associated with prestige, are now made accessible for everyday wear through Punicana. Sustainability is a core principle, with both Ikat and Kutnu being eco-friendly. Evren's vision combines heritage craftsmanship, luxurious textiles, and contemporary fashion, empowering women to embrace sustainability and wear art in their daily lives.