Maxime Simoens
After graduating from the Ecole de la Chambre Syndicale de la Couture Parisienne, Maxime Simoëns apprenticed at renowned Parisian couture houses, including Jean-Paul Gaultier, Elie Saab, Christian Dior, and Balenciaga.
Following his successful participation in the Hyeres festival, where Beyonce wore one of his dresses for the cover of her album "4," Simoëns launched his own couture house in 2008.
Rapidly gaining recognition, Simoëns became part of the official calendar for Paris Fashion Week, showcasing his signature architectural silhouettes, structured cuts, and prints. LVMH took notice and supported him in his early developments.
After heading his eponymous house for seven years, designing women's Haute Couture and ready-to-wear, Simoëns expanded his creative expression to men's fashion. In 2016, he created M.X MAXIME SIMOENS Paris, a premium menswear line.
Simultaneously, Simoëns took on the role of creative director for renowned French fashion houses, including Léonard, Azzaro, and Paul Ka.
In 2021, Simoëns rebranded his collection under his own name, Maxime Simoëns, positioning it as a designer-level brand and integrating womenswear. The brand offers timeless pieces with a modern approach, aiming for wearable and accessible creativity.
Balancing between classical and creative designs, Maxime Simoëns challenges gender stereotypes, asserting femininity and masculinity in his collections.